Always Beta College

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The one where Gino talks about pants - the shirt of the legs.

Love + Money Agency
Jun 3, 2022
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How often do you think about pants?

If you answered “a lot” you are almost definitely Love + Money’s developer Gino.

Born Gino (aka jean-o), it goes without saying that he wears the pants at Love + Money.

Except when he doesn’t.

In fact, speculation about what he dons below the waist and beyond the scope of his webcam has become LAM’s answer to the Schrodinger’s cat question.

Gino: the man who maybe wears pants.

And knows a lot about them.

^a four-minute summary, but basically…

What constitutes a pant? Or pants, rather.

To answer these questions, and many more, we must first look backward.

The History of Pants

The original pant-wearer was a character from Comedia D’ellarte, a form of popular Italian theatre which flourished throughout Europe between the 16th–18th century.

Amongst many of the archetypes which filled comedia, there was “Pantalone”, often named one of the four primary comedia characters.

One of the ‘elderly’ characters, Pantalone was a wealthy bachelor, who would often feature in storylines where he was reliably rejected by female characters, or was plotting to keep the love-interests apart.

He also, and this is important, wore pants.

Or rather, pantaloons.

His character eventually made his way into English theatre, the Harlequinade, wherein he served a similar narrative purpose, as well as the “clown assistant”.

By the time of the British restoration, pantaloons became a common accessory of the aristocracy, styled similarly to that of Pantalone’s.

And from Italy, to Britain, to the (only recently) United States, where the yanks started calling them…

…pants.

Why Gino Likes Pants

Pants are durable. They last a long time.

And because you don’t have to wash them as often as say, t-shirts (presumably Gino HATES t-shirts) they are one of the more environmentally friendly forms of apparel.

They are practical. They have pockets.

Traditionally, the pant ranks highest among the pocket-capable clothings. Adjacent to jackets, while leaving shoes distantly in last place. The potential of pockets can also be extended through the use belt loops, belts, and carabiners.

Mitch Hedberg on the mystery of belts : r/funny

Gino’s favourite thing about pants however. Expression.

Pants, Gino proports, express style & mood to an extent that hoodies and t-shirts cannot. In the breadth of their stylings, and the eclecticism of their textures, the pants truly maketh the man.

Some of His Favourite Pants.

If an image can say a thousand words, perhaps the following image might invoke the word “interesting.”

This is “Gino’s pants”. The story of his life, since birth, plotted against the pants he wore, imprinted upon a map of Tolkien’s Middle Earth.

No doubt a print of this will be available on the LAM store shortly.

Over the course of his life, Gino has experienced a range of pants. And he kept recipts:

Velour Trackpants — Comfy

Pleated Trousers — Flowy Vibes

Painted Jeans — Jean-O’s least favourite pants

Flared Cargo Pants — “Pockets are handy”

They sure are, Gino. They sure are.

You can listen to Gino’s full presentation here.

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Love + Money Agency
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Love + Money acknowledges the Traditional Owners of the land in which we work and pay our respects to Elders past, present, and emerging.

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