The One Where We Literally Figured It All Out
As I Write This We’re Smouldering.
This month we've been staring at our screens in contemplation, pursing our lips, squinting our eyes and twirling our hair in collective thought 🤔 how are we gonna figure this one out 💭. How are we going to figure all of this out…
When your job is to solve problems, you spend plenty of time thinking about problems, go figure? This month there’ve been some good ones:
How might we best use the blockchain to power transactions;
How might we make better snacks;
How might we get better haircuts when we’re on the go?
Very happy to tell you, we came together and overcame it all without a hitch and anyone who says otherwise is what we call,✨a liar.✨
Anyway, problem solving requires Hypercollaboration™, and that means some busy conversations. Here’s the tl;dr.
What’s been tickling our fancies this month in the #GDIMP channel?
Type vs Colour
Our newly christened Senior Designer (props Zoe) has done the homework on italics vs oblique. A true italic ain’t just a “version of your usual” that’s had a couple too many sherries after the bingo match, it has differing characters which is what makes them effective and beautiful.
“TL;DR: italic comes from calligraphy, obliques are simply a slanted version of the upright” - Zoe
We’ve been having way too much fun in the studio with packaging design lately — a couple of rad clients are on the journey with us as we get down on some bright and sassy packaging which of course means its time for a new Neon Pantone swatch set…
All that fluorescence brought to light a relic of a Pantone book that our dear copywriter Mr Glassey had been hoarding, passed down by Don Draper himself we’re sure:
Type + Colour + Printing
This novel concept caught our eyes.
Ever tried screen printing onto clay blocks, deforming them while they dry, then photographing, photoshopping, and printing the results as ginormous banners.
…Us neither, but we might want to now.
Type + Colour + Digital
Lastly, GT Planar has cropped up a couple of times in conversation this month — not only because type is an endlessly curious exploration for us, but because they’ve combined this moderately uncomfortable take on italic and retalic with a wicked sweet site which lands us in the universe this typeface feels like it came from.
So, load up on quarters and take a trip to the 70’s for a game of Space Invaders.
Beep boop. Babe, wake up, new #code-city is live.
This month we stumbled upon LOLCODE.
Heard of it? Us neither! Cat Lover? Then we have the programming language for you!
LOLCODE’s schtick? A turing-complete language which uses keywords inspired by lolcats. Hello World? Nah:
HAI 1.2 CAN HAS STDIO? VISIBLE "HAI WORLD!" KTHXBYE
LOLCODE, a programming language which can………haz Cheeseburger? Invented by Adam Lindsay, it serves not but a simple function: pushing the boundaries of programming language design.
Dear Future Client,
Your website now operates soley through LOLCODE.
Love & Money.
One Cinco de Mayo many moons ago, my older sister (👋, Barnaby here) was partying with her colleagues in the office. She opened an InDesign file and wrote the word ‘poop’ on some artwork — a classic gag.
Sadly, the young designer didn’t check the artwork before she dispatched the file to the studio lead and then on to the client who would go on to receive the gift of a poop-laden billboard (at least, digitally).
Even more inappropriately, that billboard was destined for a site in Flint, Michigan. During the worst water contamination crisis the city had ever seen. My sister was fired, and the studio team learned a valuable lesson that day. It always pays to double check.
The month of August has been a humbling reminder of the benefits of said behaviour thanks to your friendly neighbourhood HR squad — [REDACTED], who blessed LAM with the pièce de résistance of client outreach. Behold below:
But the need for double checking didn't stop there... Patrick was bewildered and checking whether Lady Gaga was in fact Lady Gaga.
While Tom highlighted the fact it pays to double check your Chatbot isn’t a digital insubordinate that turns against its maniacal dictator.
So whatever the weather, make sure to double check everybody — and better living.
It’s been a while since I’ve done one of these, gotta remember those TOV principles. What are they again? Break the 4th wall (✅ Check), use in-jokes, scream at the void, tktk. Cool, got it, thanks. You’re welcome… self (Patrick).
Figma released some little big updates on Mum’s birthday, she was wrapped. She really liked #3 and #4, said it will save a bunch of time and generally be less fucking annoying. Fair point Old Duck, aggressive though.
We also fell back in love with an ex. Our relationship has been on and off for a while, sometimes we’re growing in different directions other times it feels like we’re the only two people in the world. Either way we’re ready to give them another chance.
Though, they’ve told us that the relationship is polyamorous, are you also dating our ex? What’s your relationship like? Is there someone more interesting we should get to know? Can this metaphor drag out any further?
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