Over the last year and a half we’ve been talking a lot more about memes.
Must be something people are into, because Charl has been travelling the world spreading the word. Look at him go! This is him at ConFig in San Francisco.
What might sound a little trivial is actually an articulation of brand strategy that he’s been working on for nearly 20 years. The twist? It’s not just funny pictures on the Internet, it’s a theory that’s based in one of the most transformative ideas in human history; Darwin’s theory of Evolution by Natural Selection.
It’s part brand strategy, part Internet culture, maybe a chunk of philosophy, smoll bit nerding out on science. So, something in it for everyone. See below for #socialproof.
We’ve been having so much fun talking about memes that Adnaan even linked up in Oslo to give the talk again, and run a Masterclass on Memetic Brand frameworks at Iterate.
We’re always keen to do more workshops, so if you think your organisation would benefit from a half-day session to get your central brand idea back on track, please get in touch to discuss timings and costs.
If you’ve worked with us you’ll have likely seen some of this approach, some of this theory, and some of these gifs before. But as with everything else at LAM, it’s a theory that’s always in beta; this is simply the latest version. So, as a client, collaborator, or trusted friend, we’d love your thoughts or feedback.
And of course, if you enjoy it, we’d love you to share it with all and sundry. It’s an OKR for Charl to turn this into a TED talk someday soon.
Thanks again for your support, and see you on the Internet - or in real life, wherever’s closer on the day!
Always Beta College
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